Central to this new partnership was a shared ambition to ensure that menstruation is not something that holds back women and girls from being involved in sports.

Utilising Initial’s extensive research and expertise in helping to ensure period dignity, In Cubicle Period Dignity Dispensers are now installed at The Badger Sett, along with the servicing of period waste bins.

These dispensers are provided free and discreet access to period products within the toilet cubicle, so crucially for those who menstruate, at the point of need.

With values that strongly align around respect, inclusivity, breaking down taboos, and keeping girls involved in sports, education will also play a key role in the partnership between ECB and Initial.

ECB and Initial share an ambition to ensure women and girls aren't held back from playing cricket.

It comes off the back of the formation of the Women’s Health Group – a group that includes medical experts and cricketers – which is surveying players and researching women’s health in sport to help improve the health, wellbeing, and physical performance of women’s cricketers.

Tammy Beaumont, England Women’s cricketer and a member of the Women’s Health Group, said: “We want as many girls and women as possible to feel that cricket is a game for them - and in order to do that we need to ensure that everyone is comfortable, and everyone feels supported.

“As England players, we’re very happy wearing white when we play Test cricket. Our game is different to football and rugby in that it’s essential we wear white when using a hard, red ball from a visibility point of view.

“Whether you’re playing at club level or for England, you shouldn’t need to worry about anything other than your performance and enjoying yourself. Being on ‘your period’ shouldn’t hold anyone back from participating in and having the confidence to enjoy cricket and hopefully, this partnership will help deliver on that.”

Initial, Jill Rodgers, Area Marketing Director for the UK, Ireland, Baltics & SSA said: “We believe that everyone who menstruates has the right to period dignity, and having access to free period products in the toilet cubicle, plays a crucial part in this.

“Our own research has shown the overwhelming majority of those who menstruate (94%) would like to see feminine hygiene provisions supplied in the actual toilet cubicle. No girl or woman wants to be caught unawares and without access to the products they need, in the place they need them.”

As a club Thrumpton CC is extrememly proud to take part in this scheme, having launch our first girls team in 2023 and the pending launch of our Ladies Softball team in 2024, we see this as an essential part of this process.

The dispensers have now been installed in the cubicles at the Badger Sett ahead of the pavillion opening in April.